The service includes a number of slick features, including the ability to drag-and-drop voicemail messages left by fans and the ability to quickly add music beds to the breaks. The new feature, on the other hand, couldn’t be simpler. While I offered a hack that enabled people to do this with Spotify’s playlisting feature over a year ago, it was a clunky process.
The practical upshot of this feature is that anybody (at least, anybody in the U.S., the U.K., Canada, Australia, New Zealand or Ireland) can now become a radio DJ, essentially narrating their own mixtape and publishing it for public consumption. This overcomes a major hurdle that podcasters have endured for years: music licensing issues which prevented them from legally including music in their shows. Last week, Spotify unveiled a new feature that enables podcasters to add songs to their shows.
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